‘The Secret to Apple’s Success is That There Are No Secrets.’ 

Jeremy Toeman and Greg Franzese:

Apple is dominating its competition in customer service because the company cares about creating a quality customer experience at every brand touchpoint. And they do this for a reason – it’s called “profit”. Apple has built an immensely successful business model around the depth of caring about product experience, and it’s translating all the way from customer sentiment to Wall Street.

Exactly right. And it should tell you something that Nintendo—whose "underpowered" Wii has been the top-selling game console for four years—considers Apple iOS devices their only credible threat in the gaming market.